Animation is a method in which pictures are manipulated to appear as moving images.Commonly the effect of animation is achieved by a rapid succession of sequential images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon and beta movement, but the exact causes are still uncertain. Television and video are popular electronic animation media that originally were analog and now operate digitally. For display on the computer, techniques like animated GIF and Flash animation were developed. Apart from short films, feature films, animated GIF's and other media dedicated to the display of moving images, animation is also heavily used for video games, motion graphics and special effects. Animation is also prevalent in information technology interfaces.

• Gathering Information: “The foundation for a great animated video is to understand the client’s
company and project.”
• Concept and Script: “We use the information as a guide, along with our own research to create a
concept for the video.”
• Voiceover Recording: “Taking the concept, script and client’s brand tone into account, we find
the best voice from our curated list of artists.”
• Storyboard: “Our next step is to connect the narrative to visuals by creating a detailed
storyboard.”
• Visual Style: “These are custom, full-color images that show us how the final video will look.”
• Animation: “This is where the animated explainer video starts to take shape! Here, our
animators provide the illusion of life to the created visual style.”
• Music: “Finally, it’s time to set the mood of the video, and we do that by adding the perfect
soundtrack and sound effects.”