Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads. We enhance a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business.

• Build a targeted list. “The most successful email marketing campaigns start with an email list full
of qualified leads that are interested in what you have to offer.”
• Know your goals. “Everything starts with setting goals and this is not different”
• Understand Email types. “Is it going to be promotional, a relational or an email triggered by
some actions”
• Know your audience. “We will offer you some educated guesses”
• Use Technology wisely. “We have the updated technology in mind”
• Plan Emails and Followups. “Yes! This will also be one of the services we will be offering”